To leave a lasting impression in front of the fashion police, the celebrities highly depend upon the fashion labels. The stars from Bollywood are open to novelty and love experimenting with different outfits. Be it Indian wear to western outfits, they are always open to expanding their horizons. One of the notable fashion labels KoAi was launched in August 2019 at the Lakmé Fashion Week in Mumbai. This contemporary Indian label with the help of traditional printing techniques is known for making maxi dresses, sarees and other outfits.
Celebrities and bloggers including Priyanka Chopra Jonas, Shilpa Shetty Kundra, Kajol, Sonakshi Sinha, Yami Gautam, Dia Mirza, Kusha Kapila, Mini Mathur and many more have earlier slayed the look in the brand’s outfits. The eclectic prints by the label will surely be in your wishlist and it has got an exclusive collection of outfits right from the long lost ancient Indian fabric technique of Dabu print to the modern-day wardrobes. The man behind this contemporary Indian fashion label is none other than Anugrah Chandra who has given a new meaning to styling with his extraordinary fashion sense.
KoAi is a Japanese word which means love child. With extreme love and care, the founder launched this fashion label which has got the novel collection for all the fashionistas. Chandra who is also the creative director at KoAi says that his clothing line has got an international appeal with Indian origin. In a very short time, this young man has built a fashion label which is on every celebrity’s wishlist. The outfits created by the label are made with diverse graphics on fabrics like pure silk, chiffon, georgette and satin.
Moreover, the people who have worn the outfits of this fashion label have stated that it can be worn for any occasion. With a qualification in law, Anugrah switched his career in fashion in the year 2019. Earlier he was a part of iAnugrah.com, a personality development program for the UPSC aspirants. With his interest in fashion, this talented man left his law career to make a mark in the fashion industry. Today KoAi has got a pan India presence and its outfits are available in multi-brand stores including Ensemble, Ogaan, Evoluzione, Aza, Elahe, Anahita, Aza, Cult Modern among others. It has also got its online presence and one can but the outfits from Koai.in.