Radhika Apte: Because of OTT we know what people like

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Radhika Apte

Radhika Apte says – “It is the most convenient platform right now, around the globe and it has its advantages and that is why I think it has worked wonders,” she says.

On whether the emergence of the platform will shake things up in Bollywood, the actor says she is not sure about what kind of changes it might bring. “I don’t know how. It is about enjoying what you want to watch so there is a chance of better content to be made and that is a great situation to be in. We now actually know what people really like and don’t like because of the OTTs,” adds the 35-year-old.

Radhika Apte, who is now back in Mumbai after her long stay in London because of the pandemic, says while content has become superior on OTTs over the years, there is a fear that she has.

Radhika shares – “I believe it has brought healthy competition because you have to match the quality that is going on globally in a way. Having said that, we now see there are also mainstream films that are releasing on OTT platforms, which were originally about stuff high on content. Now we see it become mainstream in some way. So we still have to see for a few more years to see what is going to happen on OTT’s.”

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